About Us

At Sofa Choice, we believe that comfort is the foundation of great design.

Based in the UAE, we specialize in premium furniture rentals for events, exhibitions, and corporate spaces β€” combining refined aesthetics with seamless service. From intimate gatherings to large-scale conferences, our curated collections and expert setup team transform ordinary venues into extraordinary experiences.

Where comfort meets corporate β€” that’s Sofa Choice.

Tailored Event Solutions

Whether for corporate gatherings, exhibitions, or luxury weddings, Sofa Choice provides bespoke furniture setups that elevate your event β€” seamlessly blending design, functionality, and brand identity.

Hassle-Free Delivery & Setup

Our professional logistics team ensures every piece is delivered, installed, and arranged on time β€” letting you focus on your event while we take care of every detail behind the scenes.

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Equity, Diversity & Inclusion

We are a community of solvers, combining human ingenuity, experience, and innovation to deliver meaningful outcomes β€” where comfort meets corporate.

We continue to champion Equity, Diversity, and Inclusion, recognizing that meaningful change takes time. At Sofa Choice, we take concrete steps to engage and collaborate with talent from diverse cultural, social, and economic backgrounds β€” including individuals with disabilities β€” to ensure that opportunity and creativity know no boundaries.

Meet Our Leaders

  • Alex Valdemir

    Senior Director

  • John Harris

    PROJECT MANAGER

  • Amine Jazouli

    DESIGNER

  • Aleen Valzac

    CEO